John Lewis Christmas Advert 2024 Nostalgia. This year, in 2024, john lewis's 18th christmas advert is all about memories. John lewis has gone back to basics with its christmas advert this year with a magical tale about finding the perfect gift for a loved one.

The 2024 john lewis christmas advert opens with our heroine, sally, haring through a john lewis store in the minutes leading up to closing time. This year’s campaign takes us.